We acquire leads paying a CPL for then converting them at a certain CR. These two factors determine the CAC. Which of the two factors is more relevant?

When we draw our Business Plan, much of the success is due to the correct estimation of LTV and CAC. Making errors in these estimations may cause big damages. How big may they be?

One of the decisions you should take to operate our e-business is about the payment processor. Who’s making you more profitable in the battle of Stripe vs. Paypal?