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How to increase Customer Lifetime Value.
How to increase Customer Lifetime Value.
How to increase Customer Lifetime Value by acting on the key factors it is made of. Three levers to make the big picture clear.
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3
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Difference between customer acquisition and customer retention.
Difference between customer acquisition and customer retention.
Difference between customer acquisition and customer retention and why you should focus more on the latter.
Read time:
4
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How to calculate conversion rate in Excel.
How to calculate conversion rate in Excel.
How to calculate conversion rate in Excel in four steps, explained one by one. Read the guide and download the Excel file for free.
Read time:
4
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How to calculate CAC: finally, the answer.
How to calculate CAC: finally, the answer.
How to calculate CAC of your online business is the question you never asked not to seem stupid. But you had to. It is damn worth.
Read time:
7
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Startup financial metrics: the ones for the early days.
Startup financial metrics: the ones for the early days.
Startup financial metrics which really matter at the early days of your journey, from traction towards sustainable scalability.
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5
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Bootstrapping e-commerce by design.
Bootstrapping e-commerce by design.
Bootstrapping e-commerce comes from the very beginning when you design how the business works. Here you find the main rule and some bonus tips.
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4
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Is recruiting online cost effective?
Is recruiting online cost effective?
In this piece we will investigate when recruiting online through job boards might be more convenient than contacting a headhunting agency.
Read time:
4
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Cost of customer acquisition vs retention.
Cost of customer acquisition vs retention.
What's the cost of customer acquisition vs retention? Let's discover if it's better to focus on your customer base loyalty or growth.
Read time:
10
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Live chat for sales: is it worth the spend?
Live chat for sales: is it worth the spend?
Live chat for sales is something you see everywhere on the web. If you are considering implementing it on your website, think carefully.
Read time:
9
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Email marketing cost: all you need to know.
Email marketing cost: all you need to know.
The email marketing cost is not just about the monthly cost for email marketing software. More costs incur. And you better know all of them.
Read time:
14
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Take e-mail marketing seriously or die.
Take e-mail marketing seriously or die.
Getting forms filled-out for e-mail marketing campaigns is a serious game. It’s a core business process. Let me show you why and how e-mail marketers play a relevant role.
Read time:
11
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Shopify email marketing cost: solutions compared.
Shopify email marketing cost: solutions compared.
I have analysed the costs of Shopify email marketing solutions. Finally, no more headache in managing your e-mail marketing budget and investments!
Read time:
8
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Prestashop email marketing cost: solutions compared.
Prestashop email marketing cost: solutions compared.
I have analysed the costs of Prestashop email marketing solutions. So, you can relax and take the choice. All the most popular services are here ranked!
Read time:
14
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BigCommerce email marketing cost: solutions compared.
BigCommerce email marketing cost: solutions compared.
I have analysed the costs of BigCommerce email marketing solutions. So, you can choose yours with no surprises. Find out how the most popular services rank!
Read time:
7
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E-commerce startup? Start from brick&mortar!
E-commerce startup? Start from brick&mortar!
If you are considering e-commerce, whether you’re a retailer or manufacturer, you probably better go for brick&mortar first. Surprised? No reason to, finance has the answer.
Read time:
6
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Economies of scale drive unit profits growth.
Economies of scale drive unit profits growth.
At day one you pay costs as entry player. Reaching economies of scale may be your secret weapon to boost profitability. How much your business benefits from the boost?
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9
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LTV and CAC: build the right metric, please.
LTV and CAC: build the right metric, please.
LTV and CAC themselves don’t tell you much, they need to be combined in one metric. Defining such metric as LTV/CAC or LTV-CAC you’re investigating two different aspects of your business.
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10
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CAC is misleading, compute the Full Customer Cost.
CAC is misleading, compute the Full Customer Cost.
You run your customer acquisition strategy and get new customers aiming at converting them to repeated purchases. This marketing seems coming for free, right? No!
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7
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CR and CPL: what's the cost of an estimation error?
CR and CPL: what's the cost of an estimation error?
We acquire leads paying a CPL for then converting them at a certain CR. These two factors determine the CAC. Which of the two factors is more relevant?
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6
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LTV - CAC is meaningful only with the related resilience.
LTV - CAC is meaningful only with the related resilience.
When we draw our Business Plan, much of the success is due to the correct estimation of the LTV over CAC. Making errors in this estimation may cause big damages. How big may the damage be?
Read time:
7
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CAC payback period: the definitive guide.
CAC payback period: the definitive guide.
LTV greater than CAC is not enough. You should get the most in terms of CAC payback period to grow sustainably. Discover all you need to understand it.
Read time:
15
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E-commerce supply chain: is it better make or buy?
E-commerce supply chain: is it better make or buy?
If youe sell products online, you have either to set up a supply chain or signin an agreement with a partner. Which is the more profitable scenario?
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12
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Stripe vs. Paypal: the definitive profitability comparison.
Stripe vs. Paypal: the definitive profitability comparison.
In the fight of Stripe vs. Paypal, who’s making your business more profitable? Here you find the economics fully investigated.
Read time:
15
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