Cracking e-business through financial modeling.

Difference between customer acquisition and customer retention and why you should focus more on the latter.

How to calculate conversion rate in Excel in four steps, explained one by one. Read the guide and download the Excel file for free.

How to calculate CAC of your online business is the question you never asked not to seem stupid. But you had to. It is damn worth.

Startup financial metrics which really matter at the early days of your journey, from traction towards sustainable scalability.

Bootstrapping e-commerce comes from the very beginning when you design how the business works. Here you find the main rule and some bonus tips.

In this piece we will investigate when recruiting online through job boards might be more convenient than contacting a headhunting agency.

What's the cost of customer acquisition vs retention? Let's discover if it's better to focus on your customer base loyalty or growth.

Live chat for sales is something you see everywhere on the web. If you are considering implementing it on your website, think carefully.

The email marketing cost is not just about the monthly cost for email marketing software. More costs incur. And you better know all of them.