Cracks

Cracks to manage and grow a sustainable digital business, crafted by digital entrepreneurs for digital professionals, from entrepreneurs to marketers and freelancers.
How to increase Customer Lifetime Value.
How to increase Customer Lifetime Value.
How to increase Customer Lifetime Value by acting on the key factors it is made of. Three levers to make the big picture clear.
Read time:
3
'
Business stage:
Manage
Difference between customer acquisition and customer retention.
Difference between customer acquisition and customer retention.
Difference between customer acquisition and customer retention and why you should focus more on the latter.
Read time:
4
'
Business stage:
Manage
How to calculate conversion rate in Excel.
How to calculate conversion rate in Excel.
How to calculate conversion rate in Excel in four steps, explained one by one. Read the guide and download the Excel file for free.
Read time:
4
'
Business stage:
Manage
How to calculate CAC: finally, the answer.
How to calculate CAC: finally, the answer.
How to calculate CAC of your online business is the question you never asked not to seem stupid. But you had to. It is damn worth.
Read time:
7
'
Business stage:
Grow
Startup financial metrics: the ones for the early days.
Startup financial metrics: the ones for the early days.
Startup financial metrics which really matter at the early days of your journey, from traction towards sustainable scalability.
Read time:
5
'
Business stage:
Manage
Bootstrapping e-commerce by design.
Bootstrapping e-commerce by design.
Bootstrapping e-commerce comes from the very beginning when you design how the business works. Here you find the main rule and some bonus tips.
Read time:
4
'
Business stage:
Grow
Is recruiting online cost effective?
Is recruiting online cost effective?
In this piece we will investigate when recruiting online through job boards might be more convenient than contacting a headhunting agency.
Read time:
4
'
Business stage:
Manage
Cost of customer acquisition vs retention.
Cost of customer acquisition vs retention.
What's the cost of customer acquisition vs retention? Let's discover if it's better to focus on your customer base loyalty or growth.
Read time:
10
'
Business stage:
Grow
Live chat for sales: is it worth the spend?
Live chat for sales: is it worth the spend?
Live chat for sales is something you see everywhere on the web. If you are considering implementing it on your website, think carefully.
Read time:
9
'
Business stage:
Manage