I rode the media storytelling about digital companies.
And broke my bones. But proud of the work done.
So, now, I want to understand how it really works. Mainly early-stage.
And I share my understandings. With humility.
For my Italian friends.
All project releases
You may also find interesting the latest cracks I wrote.
Show me all cracks
How to increase Customer Lifetime Value.
How to increase Customer Lifetime Value by acting on the key factors it is made of. Three levers to make the big picture clear.
Difference between customer acquisition and customer retention.
Difference between customer acquisition and customer retention and why you should focus more on the latter.