Social contract
I'm not a guru. I just press keyboard buttons on a spreadsheet. Here the social contract you sign with me, to be both on the same page.
Use common sense
It's all an arbitrary, semplified representation of real life.
Don't try this at home
Take the concepts and adapt them.
You may also find interesting the latest cracks I wrote.
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How to calculate conversion rate in Excel in four steps, explained one by one. Read the guide and download the Excel file for free.
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How to calculate CAC: finally, the answer.
How to calculate CAC of your online business is the question you never asked not to seem stupid. But you had to. It is damn worth.
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