I'm not a guru. I just press keyboard buttons on a spreadsheet. Here the social contract you sign with me, to be both on the same page.
You may also find interesting the latest cracks I wrote.
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How to increase Customer Lifetime Value.
How to increase Customer Lifetime Value by acting on the key factors it is made of. Three levers to make the big picture clear.
Difference between customer acquisition and customer retention.
Difference between customer acquisition and customer retention and why you should focus more on the latter.