Don't try this at home
Nothing here points out the right path for your business.
If, somewhere, it looks like I'm trying, pease go ahead.
All social contract chapters
You may also find interesting the latest cracks I wrote.
Show me all cracks
How to increase Customer Lifetime Value.
How to increase Customer Lifetime Value by acting on the key factors it is made of. Three levers to make the big picture clear.
Difference between customer acquisition and customer retention.
Difference between customer acquisition and customer retention and why you should focus more on the latter.