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When it comes to digital business growth, finance plays a relevant role. Here you can find financial cracks for consciously plan your digital business growth.

How to calculate CAC: finally, the answer.
How to calculate CAC: finally, the answer.
How to calculate CAC of your online business is the question you never asked not to seem stupid. But you had to. It is damn worth.
Read time:
7
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Bootstrapping e-commerce by design.
Bootstrapping e-commerce by design.
Bootstrapping e-commerce comes from the very beginning when you design how the business works. Here you find the main rule and some bonus tips.
Read time:
4
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Cost of customer acquisition vs retention.
Cost of customer acquisition vs retention.
What's the cost of customer acquisition vs retention? Let's discover if it's better to focus on your customer base loyalty or growth.
Read time:
10
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Take e-mail marketing seriously or die.
Take e-mail marketing seriously or die.
Getting forms filled-out for e-mail marketing campaigns is a serious game. It’s a core business process. Let me show you why and how e-mail marketers play a relevant role.
Read time:
11
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LTV and CAC: build the right metric, please.
LTV and CAC: build the right metric, please.
LTV and CAC themselves don’t tell you much, they need to be combined in one metric. Defining such metric as LTV/CAC or LTV-CAC you’re investigating two different aspects of your business.
Read time:
10
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CAC is misleading, compute the Full Customer Cost.
CAC is misleading, compute the Full Customer Cost.
You run your customer acquisition strategy and get new customers aiming at converting them to repeated purchases. This marketing seems coming for free, right? No!
Read time:
7
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CR and CPL: what's the cost of an estimation error?
CR and CPL: what's the cost of an estimation error?
We acquire leads paying a CPL for then converting them at a certain CR. These two factors determine the CAC. Which of the two factors is more relevant?
Read time:
6
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LTV - CAC is meaningful only with the related resilience.
LTV - CAC is meaningful only with the related resilience.
When we draw our Business Plan, much of the success is due to the correct estimation of the LTV over CAC. Making errors in this estimation may cause big damages. How big may the damage be?
Read time:
7
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CAC payback period: the definitive guide.
CAC payback period: the definitive guide.
LTV greater than CAC is not enough. You should get the most in terms of CAC payback period to grow sustainably. Discover all you need to understand it.
Read time:
15
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