Conversion Rate (CR)

Getting forms filled-out for e-mail marketing campaigns is a serious game. It’s a core business process. Let me show you why and how e-mail marketers play a relevant role.

If you are considering e-commerce, whether you’re a retailer or manufacturer, you probably better go for brick&mortar first. Surprised? No reason to, finance has the answer.

We acquire leads paying a CPL for then converting them at a certain CR. These two factors determine the CAC. Which of the two factors is more relevant?