Topic » Customer acquisition cost (CAC)

Customer acquisition cost (CAC)

When you say customer acquisition cost, you are opening the window to a huge world.

The customer acquisition cost is one of the main factors determing your business sustainability. So, it is worth the effort to understand in depth how it may impact your buinsess.

Here you can find all the deepenings you need about customer acquisition cost.

We acquire leads paying a CPL for then converting them at a certain CR. These two factors determine the CAC. Which of the two factors is more relevant?

When we draw our Business Plan, much of the success is due to the correct estimation of the LTV over CAC. Making errors in this estimation may cause big damages. How big may the damage be?

LTV greater than CAC is not enough. You should get the most in terms of CAC payback period to grow sustainably. Discover all you need to understand it.