Topic » Customer acquisition cost (CAC)

Customer acquisition cost (CAC)

When you say customer acquisition cost, you are opening the window to a huge world.

The customer acquisition cost is one of the main factors determing your business sustainability. So, it is worth the effort to understand in depth how it may impact your buinsess.

Here you can find all the deepenings you need about customer acquisition cost.

LTV greater than CAC is not enough. You should get the most in terms of CAC payback period to grow sustainably. Discover all you need to understand it.