Topic » Customer Lifetime Value (LTV)

Customer Lifetime Value (LTV)

When you say Customer Lifetime Value (LTV) you are somehow talking about profits.

Customer Lifetime Value is one of the most important factors for your business sustainability. Therefore, understanding what the customer lifetime value is and how it impacts your business is a key point.

Here you can find all the deepenings you need when it comes to customer lifetime value.

How to calculate CAC of your online business is the question you never asked not to seem stupid. But you had to. It is damn worth.

Startup financial metrics which really matter at the early days of your journey, from traction towards sustainable scalability.

Bootstrapping e-commerce comes from the very beginning when you design how the business works. Here you find the main rule and some bonus tips.

At day one you pay costs as entry player. Reaching economies of scale may be your secret weapon to boost profitability. How much your business benefits from the boost?

LTV and CAC themselves don’t tell you much, they need to be combined in one metric. Defining such metric as LTV/CAC or LTV-CAC you’re investigating two different aspects of your business.

You run your customer acquisition strategy and get new customers aiming at converting them to repeated purchases. This marketing seems coming for free, right? No!

When we draw our Business Plan, much of the success is due to the correct estimation of the LTV over CAC. Making errors in this estimation may cause big damages. How big may the damage be?

In the fight of Stripe vs. Paypal, who’s making your business more profitable? Here you find the economics fully investigated.

LTV greater than CAC is not enough. You should get the most in terms of CAC payback period to grow sustainably. Discover all you need to understand it.