Customer Marketing Cost (CMC)

Customer Marketing Cost (CMC) is a concept pioneered by zioube with a crack published in late 2018, entitled CAC is misleading, compute the Full Customer Cost.

The customer marketing cost concept comes to life because of a simple consideration. The customer journey is no longer as definable ex ante as it could be in the early days of the digital age.

That said, whichever your marketing plan, the most of the activities in it can not be distinguished from being aimed at new customer acquisition or customer retention. Think about the budget employed to sponsor content on Facebook users’ walls.

For this reason, talking about Customer Acquisition Cost is loosing meaning and it should gain traction the concept of a Full Customer Marketing Cost, which includes both the effort to acquire new customers and build loyalty.

Here you can find a collection of reasonings involving the concept of Customer Marketing Cost (CMC).

Customer Marketing Cost (CMC) deepenings

How to calculate CAC: finally, the answer.
How to calculate CAC: finally, the answer.
How to calculate CAC of your online business is the question you never asked not to seem stupid. But you had to. It is damn worth.
Read time:
7
'
Business stage:
Grow
Bootstrapping e-commerce by design.
Bootstrapping e-commerce by design.
Bootstrapping e-commerce comes from the very beginning when you design how the business works. Here you find the main rule and some bonus tips.
Read time:
4
'
Business stage:
Grow
Cost of customer acquisition vs retention.
Cost of customer acquisition vs retention.
What's the cost of customer acquisition vs retention? Let's discover if it's better to focus on your customer base loyalty or growth.
Read time:
10
'
Business stage:
Grow
CAC is misleading, compute the Full Customer Cost.
CAC is misleading, compute the Full Customer Cost.
You run your customer acquisition strategy and get new customers aiming at converting them to repeated purchases. This marketing seems coming for free, right? No!
Read time:
7
'
Business stage:
Grow

Customer Marketing Cost (CMC) back to basics

The Customer Marketing Cost is a concept pionereed here by zioube since late 2018. It is not a broadly discussed topic by the digital community or, when the concept of Customer Marketing Cost is discussed, it is not in the terms intended here.

There's no bascis, then. Just many advanced reasonings evolving along with the ever-evolving digital world.